This is the 2024 Paralympics. They’re not playing games.
“THE PARALYMPIC DREAM”
With the help of Sir Paul McCartney, WE TRIED TO DISPEL THE MYTH THAT THE PARALYMPICS ARE A PC HUGFEST.
“WE’RE NOT PARTICIPATING. WE’RE COMPETING.”
THE MEDIA CONSISTENTLY REFERS TO PARALYMPIANS AS “PARTICIPANTS” WHILE REFERRING TO OLYMPIANS AS “COMPETITORS.” SO, A WEEK BEFORE THE GAMES, WE CONVINCED 50 OF THE MOST DECORATED PARALYMPIANS TO ANNOUNCE ON SOCIAL THAT THEY WEREN’T ACTUALLY PARTICIPATING THIS YEAR.
