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International Paralympic Committee

THE PARALYMPICS

 This is the 2024 Paralympics. They’re not playing games.


“THE PARALYMPIC DREAM”

With the help of Sir Paul McCartney, WE TRIED TO DISPEL THE MYTH THAT THE PARALYMPICS ARE A PC HUGFEST.


“WE’RE NOT PARTICIPATING. WE’RE COMPETING.”

THE MEDIA CONSISTENTLY REFERS TO PARALYMPIANS AS “PARTICIPANTS” WHILE REFERRING TO OLYMPIANS AS “COMPETITORS.” SO, A WEEK BEFORE THE GAMES,
WE CONVINCED 50 OF THE MOST DECORATED PARALYMPIANS TO ANNOUNCE ON SOCIAL THAT THEY WEREN’T ACTUALLY PARTICIPATING THIS YEAR.

SOME PEOPLE FREAKED OUT.