PlayStation

GREATNESS AWAITS

After years of touting their console as a do-it-all machine, PlayStation was looking to refocus on gaming. Prior to the launch of PS4, we pitched and won the business with “Greatness Awaits,” a rallying cry for gamers everywhere and a brand platform that’s still generating incredible work today.

GREATNESS AWAITS LAUNCH CASE STUDY

BID FOR GREATNESS

TO CAPITALIZE ON THE GREATNESS AWAITS LAUNCH SPOT, WE CREATED BID FOR GREATNESS, A PLATFORM THAT ALLOWED GAMERS TO USE THEIR PSN TROPHIES AS CURRENCY TO BID ON COSTUMES, WEAPONS AND PROPS FROM THE FILM PRODUCTION.

The World’s Greatest Victory Dance

Gamers like to win. They also like to gloat. So we partnered with the New York City Ballet to create the World's Greatest Victory Dance.

God of War

Eight years after God of War III, we helped PlayStation and Santa Monica Studios launch a completely reimagined version of this storied franchise. God Of War would GO ON TO become the 2018 Game of the Year.

Days Of Play

Selling video games in the summer is hard. Lowering the prices made it slightly easier.